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The South Korean company KRAFTON, the developer of the successful PUBG: Battlegroundsseeks to diversify beyond video games, and one of its bets is the world of influencers… but virtual ones.
A few months ago we learned about ANAvirtual influencer CRAFTONwho now has an account Instagram and channel YouTube.
Virtual influencer?
According to the company, it influential person He has several hobbies: video games, music, dance and fashion.
“His main motivator is to spread happiness through music and entertainment,” he says. CRAFTON.
ANA he has superpowers. The green ring he uses allows him to teleport to different places.
You can also “improve the mood and feelings of everyone around you” thanks to your “FIZZ” bubble gun.
CRAFTON used deep learning technology to create this character.
In the future, it is expected that ANA post original music accompanied by music videos.
Anna is not alone
More and more companies are relying on fully digital representatives or influencers.
Samsung promotes SAM, “digital expert” to provide information about their products.
It also attracted attention ayayiAnother influential person digital.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.