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Rivalry between Apple and Target (Facebook) known. Mansana made access more difficult facebook and other applications into tools for tracking user behavior using iOS 14.5 last year.
It did Target reduce your revenue from custom ads iphone D ipad essential.
Are the two tech giants fighting over user privacy? Report from Wall Street Journal shows that Mansana tried to connect with facebook sometime.
Billions of users but no income
Platforms like Facebook, Instagram D whatsapp add billions of users, but Mansana He noticed that they did not generate income.
Manzana, as his boss app store, generates revenue through commissions based on payments made by users.
According to an American newspaper, Mansana proposed facebook alternatives to split the revenue generated by users iOS.
As part of the “building business together” strategy, Apple discussed the possibility of creating a version facebook with a subscription and no ads, which would benefit Apple by charging a percentage of the subscription from users who pay through App store.
Mansana also discussed with facebook about whether you should receive part of the payouts for promoted posts on facebook as well as Instagram.
Googlefor example, pays billions of dollars annually to be the default browser on devices with iOS. Bernstein analyst Tony Sacconaghi calculated that Google to pay Mansana about $10 billion in fiscal year 2020 for this concept.
Rejection that led to rivalry
Mansana D facebookwhich renamed your array to Target in 2021 they did not come to any agreement.
Company Mark Zuckerberg According to the report, he had already been asked about his privacy practices and evaluated changes, but maintaining advertising revenue was a priority.
After seeing that the company wasn’t going to make any revenue from the ads that Facebook generates through its platform, Apple has taken measures such as introducing more privacy restrictions in iOS 14.5.
A study by data management company Lotame shows that applications such as facebook, Twitter, Click D YouTube they lost 17.8 billion in revenue in 2022.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.