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The Walt Disney Company announced that it has 221.1 million subscribers on streaming platforms worldwide, surpassing for the first time Netflixwhich services 220.6 million subscribers.
However, the position Netflix as a leading platform, nothing threatens, since the plant Disney distributes its offer among several brands: international Disney+ (152.1 million), American Hulu (46.2 million) and sports ESPN+ (22.8 million).
However, growth Disney in the “streaming” market, it contrasts with its main competitor, which has lost customers in two quarters and is considering measures such as charging extra for account sharing or injecting ads into the cheapest subscription.
Good numbers, big losses
From your side Disneywhile it continues to add subscribers, it is oblivious to the profitability problems paid audiovisual platforms face in an increasingly saturated market.
Its three services reported poor results in the most recent quarter, mainly due to higher programming and production costs, and left a total loss of $1.1 billion.
For this reason, the company said it will implement a new pricing structure on December 8 to make the streaming business profitable, making current plans more expensive, including cheaper ad-laden options, and offering new packages.
name done
FROM Disney+ Launched just two years ago, Hollywood’s most important business conglomerate has focused its strategy on driving customers to its streaming platform, which is dominated by fiction launches from influential brands like Marvel and Star Wars.
Similarly, during the pandemic, it has streamed premieres from major studios such as Pixar (Luka, Onward) and Disney Animation (Raya and the Last Dragon) directly to stream, boosting subscribers.
In his report on the results The Walt Disney Company indicated that it had earned $2,983 million in the past nine months, up 62% from the same period the previous year, mostly from its amusement parks. EFE
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I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.