YouTube and TikTok are the most used entertainment platforms (excluding video games) by American teenagers in 2022, while Facebook’s popularity among young people has declined in several years, according to a study released Wednesday by the Pew Research Center. The share of Americans aged 13-17 who visit Facebook has decreased from 71% in 2015 to 32% in 2022, according to the research center.
TikTok, in turn, is used to “sometimesby 67% of teenagers in the United States andalmost constantlyby 16%. The Chinese group ByteDance’s mobile app only launched internationally in 2017, but its short and catchy videos, sorted by powerful algorithms to suit everyone’s tastes, have been a phenomenal success, amplified during the pandemic. The platform is in fierce competition with networks that have had to adapt to avoid giving up too much ground.
Revenge of the Meta
Its video format has been copied by Meta (namely the parent company of Facebook and Instagram) and YouTube (Google): “Reels:” and “Shorts“, accordingly. However, YouTube wins the prize. 95% of American teenagers say they use it. Instagram has gone from 52% to 62% of 13-17 year old users (since 2015), and Snapchat is trailing at 59%, compared to 41% 7 years ago.
“People have many ways to spend their time. And apps like TikTok are growing really fast.” Meta CEO Mark Zuckerberg said last February. The social networking giant just reported lackluster results after losing users on its historic platform, Facebook, for the first time.
TikTok, for its part, thinks that it is not playing on the same court. “We are an entertainment platformBlake Chandlee, a senior enforcement official, said in an interview with CNBC in June. “Facebook is a social platform“Added the leader who spent 12 years on Facebook. “Their core business is algorithms based on social relationships“.
Instagram recently ran into controversy when celebrities Kim Kardashian and Kylie Jenner called out.become instagram again” and to “stop trying to be TikTok“, a message that was widely applauded and shared by users. Critics specifically criticize the platform for placing too much emphasis on videos and content from creators recommended by the algorithm, even if they are not part of the accounts users follow.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.