Target announced the closure facebook Live shoppingthe online shopping function integrated into this social network, which from October 1 will no longer be available to all its users.
Platform launched Real-time shopping on Facebook in August 2020, an initiative that, since its inception, has offered an interactive way to sell products, connect with audiences, and generate leads in real time.
The company has now announced that as of October 1, 2022, it will no longer be possible to organize new or planned shopping events live on the social network, although live events may continue to be broadcast via facebook live.
However, as pointed out Target in writing, users will no longer be able to create product playlists or tag them in videos Facebook Live.
Everything will be for coils
Target He justifies his decision by citing a change in viewer behavior, now leaning more towards short videos. For this reason, the technology company will focus its efforts on coilsavailable in both facebook like on instagram.
These video clips have a maximum length of 60 seconds if facebook and 90 seconds on Instagram. In addition, they allow the user to add audio, text, effects, subtitles or a timer.
On the other hand, Meta also encouraged interested users to use Reels Ads in facebook and Instagram. These ads consist of a full screen vertical format similar to the ads shown in Stories and play between the rest “coils” with a maximum duration of 30 seconds.
Finally, he reminded that those who are interested in keeping live video recordings facebook you can download them from the respective pages or from Creator Studio. He also pointed out that Live trading events or live trading events are still present on Instagram. (EuropePress)
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.