Stores located in the virtual world, 3D work environment, training, digital twin in the industry… Capgemini wants to address all the metaverses. To complete the service offering, the group has partnered with Unity, one of the key technology players in the industry. “Unity has core technologies that are based on several years of research and development and that have proven themselves for massive use in 3D and real-time immersive environments.” sums up Alexander Embry, Capgemini’s Director of Technology and Innovation, responsible for Immersive Technologies.
It is enough to meet the expectations of Capgemini’s corporate clients who are determined to develop their operations “three main classes of using the metaverse“. First, the consumer experience of playing games in the virtual universe, going to virtual events such as concerts, socializing or shopping. For brands, a presence in the metaverse is a way to grow their audience and reach a younger demographic, Generation Z, who shuns more traditional mediums. The second point applies to the business world more directly, developing “more humane collaborative solutions“More interactive, offering to work from anywhere, conduct trainings, conduct meetings, job interviews… Finally, the third component refers to the development of digital twins, these digital copies of the real, which are specifically aimed at improving. productivity and facilitate innovation.
“There is already a strong appetite from companies across all industries for these types of solutions“, notes Alexander Embry, even if “Maturity levels and uses vary.”. The metaverse available today is closer to 3D video games. In the future, in two or three years, it should evolve further to integrate more interactions and more virtual worlds.
Metaverse-Lab
Along with this announcement, Capgemini is creating its Metaverse-Lab;a central unit designed to support our clients in defining their strategy in the client metaverse. And at the same time, to contribute to the creation of the metaverse, to have a voice in the creation of the future web 3″, explains Alexander Embry. He will also lead Capgemini’s Metaverse-Lab. Metaverse standardization is still in its infancy. The group intends to participate in the debates on its definition, to be involved in the structure of Web 3.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.