facebook and Instagram will take the risk of showing more content from accounts the user doesn’t follow, with the intention of being more like TikTok, the strongest competitor they currently have. While this measure often draws complaints on social media, Target — the parent of the aforementioned platforms — will do so even more as part of its 2023 growth plan.
On the income statement Target generated in the second half of 2022, Mark Zuckerberg – the CEO of the company – indicated that this new action is aimed at increasing the amount of recommended content that users will view on the company’s social networks.
Even though these types of posts, videos and videos currently make up 15% of the total in facebook and something else on Instagram, the Meta still wants to increase the percentage for next year.
Facebook and Instagram want to be like TikTok
Mark Zuckerberg called this initiative “The Engine of Discovery” (discovery engine), and one of its intentions is to show each user the type of content that best suits their taste. Obviously, this will be achieved through artificial intelligence, which will determine the preferences of each person in social networks in order to show them photos, videos or videos from creators that can match them.
Of course users tik tak They are already more than used to this type of measure because the short music video platform makes heavy use of artificial intelligence to recommend new material to people, an action that has worked quite well and is one of the reasons why the app is one of the most used and currently has the highest growth trend.
The Relentless Fight for TikTok
Target He knows what the competitors are doing and what works for his respective users so he is constantly announcing and implementing changes on his social media based on what his competitor is doing with good results. However, a significant difference between networks Mark Zuckerberg D tik tak is that the former give priority to images and links, unlike the Chinese application and its short videos.
This radical reprioritization isn’t just about the good times. tik takbut this is more of a response to the bad times that so many live facebook which Instagram as for growth. Recently, the company for the first time in its history faced a slowdown in the account.
The audience has changed significantly in recent years, as many users are no longer eager to create and share new content, but instead simply connect with friends and family through private messages. Target was forced to reinvent himself by this fact.
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.