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LinkedIn “ghostwriters,” these writers paid business leaders to write posts

In 2021, Mathieu Pimort enters his last year of business at Edhec. Like many students who need to officially enter the job market, the young man decides to spruce up his LinkedIn profile on a whim. “I optimized my profile and did my best to understand the workings of the platform by analyzing working posts, he explains. And then I started posting regularly too“.

As she begins to build a small following online, she contacts business leaders to offer them her services by writing weekly LinkedIn posts for them. “With a simple message, I was able to close with three CEOs, he boasts. I really understood the potential of LinkedIn“. Here he is now fully immersed in the world of Englishness and emojis.”rocket“It’s Mathieu Pimort”a journalist who writes for the yellow presson LinkedIn and is on a mission to write posts and articles on behalf of business leaders.

The profession of ghostwriter (pen-reader, French) is far from being born in the social network, as it has been striving for centuries in the world of literature or music. But a new generation of feathers has been ruffled at LinkedIn for nearly a year…

Source: Le Figaro

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