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What happened to Toshiba? From laptop leader to company for sale

Toshiba no longer sells laptops as of 2020. | Font: Toshiba

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The Japanese giant is going through moments of uncertainty. The Toshiba conglomerate is doing everything possible to be bought out on the stock market. What happened to this tech giant?

Toshiba: the beginning of the conglomerate

Toshiba was born from the merger of two companies in 1939: Tokyo Electric Company D Shibaura Engineering Plantfounded in the second half of the 19th century, already had precedents as innovators and a hit when Tokyo Electric Company In 1921 he invented the double filament light bulb.

Japanese company made TVs, air conditioning systems, cassette recorders and so on, until in 1985 the company introduced the product that made it world famous.

Toshiba: at the forefront of laptops and memory

Notebook T1100 when it was released in 1985 it was a revolutionary laptop. By being “IBM compatible”, the company was able to reach mass markets.

Announcement of the T1100 PLUS, the successor to the successful T1100.
Announcement of the T1100 PLUS, the successor to the successful T1100. | Font: Toshiba

The company aimed to sell 10,000 units a year to stay in the laptop market.

T1100 marked the course of the company and soon Toshiba has become one of the most popular laptop brands in the world.

Toshiba has gained a lot of popularity and prestige with its laptops.  The Satellite line is one of the most memorable.
Toshiba has gained a lot of popularity and prestige with its laptops. The Satellite line is one of the most memorable. | Font: Toshiba

One year before Toshiba innovations in another field by inventing flash memory NO D nand, which began to serve as storage for incoming devices: digital cameras, MP3 players, cell phones and USB drives.

Toshiba has also innovated in the area of ​​flash memory.
Toshiba has also innovated in the area of ​​flash memory. | Font: Toshiba

Clearly Toshiba entered the new millennium as a giant of innovation. What can go wrong?

Worst investment by Toshiba?

In 2006 Toshiba I’m buying Westinghouse for 5.4 billion US dollars, a company that specialized in installing nuclear power.

Toshiba believed that he could position himself as a leader in nuclear powerbut he did not foresee the catastrophe.

In 2011, a magnitude 9 earthquake and subsequent tsunami in Japan caused a nuclear accident at a nuclear power plant Fukushima. The effect was brutal for Toshiba: Nuclear energy has lost its appeal for many countries.

Toshiba and decline

BUT Toshiba The same thing happened to many Japanese companies such as Sharp, Olympus or Hitachi: they began to be forced out by competitors with cheaper prices.

Bye Lenovo, Asus, Acer and other brands burst into space, Toshiba suffered. In 2015, the company suffered losses in its computer division for five consecutive years.

In addition, in 2015 it was also revealed that Tsutoshi Nishidacreator T1100 and then the company’s CEO hid cumulative losses of US$1.2 billion from the company’s investors.

For 2020 Toshiba completely left the PC market.

Toshiba and the good business it supports

Toshiba it’s still a big player when it comes to storage.

It was thanks to the small hard drive Toshiba that the iPod may have been released in 2001, but the company’s strength lies in memories nand flash. In 2019, Toshiba Memory Holdings Corporation changed its name to Kioxia.

Toshiba owns 40.64% of the company. Kioxia took 18.9% of the world market nand flash in the first quarter of 2022, according to Trendforce.

Source: RPP

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