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The Japanese giant is going through moments of uncertainty. The Toshiba conglomerate is doing everything possible to be bought out on the stock market. What happened to this tech giant?
Toshiba: the beginning of the conglomerate
Toshiba was born from the merger of two companies in 1939: Tokyo Electric Company D Shibaura Engineering Plantfounded in the second half of the 19th century, already had precedents as innovators and a hit when Tokyo Electric Company In 1921 he invented the double filament light bulb.
Japanese company made TVs, air conditioning systems, cassette recorders and so on, until in 1985 the company introduced the product that made it world famous.
Toshiba: at the forefront of laptops and memory
Notebook T1100 when it was released in 1985 it was a revolutionary laptop. By being “IBM compatible”, the company was able to reach mass markets.
The company aimed to sell 10,000 units a year to stay in the laptop market.
T1100 marked the course of the company and soon Toshiba has become one of the most popular laptop brands in the world.
One year before Toshiba innovations in another field by inventing flash memory NO D nand, which began to serve as storage for incoming devices: digital cameras, MP3 players, cell phones and USB drives.
Clearly Toshiba entered the new millennium as a giant of innovation. What can go wrong?
Worst investment by Toshiba?
In 2006 Toshiba I’m buying Westinghouse for 5.4 billion US dollars, a company that specialized in installing nuclear power.
Toshiba believed that he could position himself as a leader in nuclear powerbut he did not foresee the catastrophe.
In 2011, a magnitude 9 earthquake and subsequent tsunami in Japan caused a nuclear accident at a nuclear power plant Fukushima. The effect was brutal for Toshiba: Nuclear energy has lost its appeal for many countries.
Toshiba and decline
BUT Toshiba The same thing happened to many Japanese companies such as Sharp, Olympus or Hitachi: they began to be forced out by competitors with cheaper prices.
Bye Lenovo, Asus, Acer and other brands burst into space, Toshiba suffered. In 2015, the company suffered losses in its computer division for five consecutive years.
In addition, in 2015 it was also revealed that Tsutoshi Nishidacreator T1100 and then the company’s CEO hid cumulative losses of US$1.2 billion from the company’s investors.
For 2020 Toshiba completely left the PC market.
Toshiba and the good business it supports
Toshiba it’s still a big player when it comes to storage.
It was thanks to the small hard drive Toshiba that the iPod may have been released in 2001, but the company’s strength lies in memories nand flash. In 2019, Toshiba Memory Holdings Corporation changed its name to Kioxia.
Toshiba owns 40.64% of the company. Kioxia took 18.9% of the world market nand flash in the first quarter of 2022, according to Trendforce.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.