Digital Apart from their passion for Football, Soares and Kylian Mbappe have another point in common: the importance of 2018 in their lives. For the young French company, it was the year of its birth and the starting point of a huge growth around its fantasy football game based on NFT collectible cards, which led it to the largest fundraising in the French tech ecosystem in less than three years. . For a young soccer star, it’s the victory in the World Cup and the explosion of his fame on a planetary scale.
The two have just joined their destinies through “long-term partnership” which will take many forms. Kylian Mbappe becomes the first “ambassador player” of French society. Specifically, his role will be to help the company develop its brand, create privileged relationships with other celebrity athletes, develop unique experiences to better connect athletes with sports enthusiasts. explains Thibaut Predhomme, director of operations at Sorare.“We are thrilled to have Killian join Sorare in our journey to connect millions of sports fans around the world with their favorite athletes in innovative ways.” explains Nicolas Julia, CEO and co-founder of Sorare.
Financially, this partnership also results in the player’s direct investment in the company’s capital, over which the two parties do not communicate. With this investment, Kylian Mbappe joins other iconic athletes, such as Serena Williams or footballers Gerard Pique and Rio Ferdinand, who have participated in recent fundraisers.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.