New research has found that mentioning artificial intelligence in product descriptions can negatively affect product sales by reducing consumers’ emotional trust.
A new study from Washington State University found that using the term artificial intelligence in product descriptions has a negative impact on product sales.
The study surveyed more than 1,000 adults in the United States to assess the impact of artificial intelligence disclosures on consumer behavior. The results showed that products that mentioned AI in the description were less popular.
“Mentions of AI lead to less emotional trust, resulting in lower purchase intent. We found that emotional trust plays a critical role in how consumers view AI products ,” said Mesut Cicek, clinical assistant professor of marketing and lead author of the study. .
The study used descriptions of different categories of products and services. One such product is a smart TV that has AI in its description in one version and not in another. The group of respondents who saw a mention of AI expressed less desire to buy the product than the group without any mention of it.
Artificial intelligence is viewed most negatively when it comes to high-risk products and services, such as high-value electronics, medical devices, or financial services. In such cases, mentioning AI only had a negative effect.
“Marketers need to think carefully about how they present AI in their product descriptions, or develop a strategy that will increase emotional trust. Focusing on AI may not always be helpful, especially for products with high risk. Focus on feature or benefit descriptions and avoid buzzwords about AI,” Cicek said.
Earlier it was reported that a law on artificial intelligence has begun in the EU, which is called the first such regulatory document in the world.
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Source: korrespondent
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.