Companies need to rethink their meta-strategy now if they do not want to miss out on a huge source of growth in the coming decades. This is the main message of a report on this concept written by the consulting firm McKinsey, which was published last year by Facebook founder Mark Zuckerberg, which has been on everyone’s lips ever since. «We believe that metavers can be the next repetition of the Internet“, – the authors claim. Since the beginning of 2022, more than $ 120 billion has been invested in this field by companies such as Meta, Nvidia or Microsoft.
But what exactly is it about? The consulting company breaks down preconceived notions about this concept. Access to Metaways does not have to be through a virtual reality headset or augmented reality glasses. Metaverse is also not synonymous with Web3. It will not happen “that:“Metavers as it does not exist”that:»Internet. And if online video games are an idea of what the future of the Internet might look like, then the use of Metavers may not be limited to games.
According to McKinsey, Metavers will eventually consist of multiple interoperable platforms where thousands of Internet users will communicate in real time. This transformation will be slow, but it is due to technological advances such as 5G, edge calculations, and the ease of working with 3D creation tools, which will soon replace web design tools for mobile applications.
“Too big to ignore”
According to the report, virtual space could bring $ 5 trillion in economic benefits over the next decade, equivalent to Japan’s GDP. «The average Internet user can spend more than 6 hours a day on these experiences until 2030through games, connected fitness, e-commerce and social activities, says McKinsey. «It is likely that in 2030, 50% of the events will take place in meta“The authors continue.
The e-commerce sector will be most affected by the $ 2,000 to $ 2.6 trillion quantities, followed by e-learning ($ 180 billion to $ 270 billion), advertising ($ 144 billion to $ 206 billion), and video games ($ 108 billion to $ 125 billion). ): «The potential of the reverse is too great to ignore“McKinsey says.
Business metavers offer opportunities to improve long-distance collaboration, professional training, but also decision-making through the creation of digital factory twins. This is also a golden opportunity for the technology industry, especially in the areas of artificial intelligence, real-time online operations management, 3D modeling, animation, and technical infrastructure.
Companies և Government agencies need to be trained
According to a survey conducted by a consulting company, 95% of executives believe that metaversion will have a positive impact on their industry in 5-10 years. McKinsey advises them now to prepare for this revolution by getting their hands dirty.
«Try Robox, Fortnite, Minecraft or something similar. Discover Sandbox or Decentraland. Connect to a Discord server or switch to Twitch. Go to NFT platforms. Try Virtual Reality Headphones և Meet there. So you will be better prepared to make decisions“, The authors emphasize. Define meta-strategies among them, launch the first experiments, but also acquire technology, collect talents. Delays in resolving these issues can lead to delays that are difficult to compensate for.
The report also reminds that it is now possible to think about meta-risks, particularly social ones, in order to better combat them. Among them is moderation to provide safe areas where Internet users will enjoy spending time. protection of personal data ության privacy; cyber security; to fight against the harms of addiction և mental health. և Reducing the environmental impact of these energy-intensive technologies. «These emerging issues need to be addressed before they become systemic“, The authors emphasize. In particular, they call on state bodies to take the initiative in all these issues.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.