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How Adobe Wins in 3D

The perfect texture and reflection of a drop of water floating on an ice bottle ված is designed to reach a thousand pieces with your finger. 3D creation software palettes for projecting hyper-realistic images or imaginary worlds are no longer the responsibility of video games or animation studios. Over the past two years, they have also revolutionized major brand marketing campaigns and product design cycles. At Coca-Cola, Nike, Amazon, or Ben & Jerry’s, products are no longer photographed, they are completely digitized, staged by 3D artists, according to the targets, the means to which they are addressed.

Salomon now creates its shoe models only from 3D software »The world of 3D is not new, but the use of 3D is revolutionary today.says Scott Belsky, Adobe Product Director. Known for its Photoshop և Illustrator software, American publisher…

Source: Le Figaro

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