While McKinsey was publishing a report on the economic potential of Metavers on Wednesday, a hungry man named Will was invading one of his virtual worlds in late March. The purpose is to put users of these platforms into question about the potential of real-life connections, to the extent that meta-platforms can be strengthened.
The project was born in collaboration with Entourage, the association for the protection of vulnerable and isolated people, and the communication agency TBWA Paris. The idea was to understand the crying paradox in our society.We have never been so attached to our screens, however. A paradox that threatens to become more pronounced in Metavers, in this virtual, immersed world, which is considered to be the future version of the Internet, is its appearance in our lives.“Entourage notes in its press release.
Isolation response in front of screens
There are about 300,000 homeless people in France today, but isolation is not limited to that number. «VS:How many people have one conversation or social interaction per month?says Frédéric Jacquard, TBWA’s Director of Customer Service and Marketing. «I knew a homeless man who had a tent near the pharmacy that had free WiFi. As a result, he was confused with games all day. It was like an escape from reality for him.»
Then it is the willthe visible embodiment of the invisibleAccording to Jean-Marc Pottin, co-founder of the Entourage Association. The figure is the speaker of the excluded, numbering six million, according to the Entourage Association. Will was designed inside street commission, consisting of former homeless people. The latter were able to project what they lived.He will not be beaten there, will he?asked one of them.
«Will embodies them. It’s more than an advertising ploy, Will, we can bring it to life, invite it to TV. He is an image of a citizen’s actionsemphasizes Jean-Marc Pottin. In one of his speeches, Will condemned the absence of the issue of homeless people in political debates on the eve of the second round of the presidential election. «The big exception is everyone’s business“, According to the founder of Entourage.
Warning in the mercantile system
«We tried to identify the positive technology at the beginning of EntourageThese words of Jean-Marc Pottin are relevant, as the general public exposes the abuse – the violence on the reverse. According to Frederick Jakard, in March 2022, there were 20,000 people a day in the Decentraland area. To date, about a hundred platforms have appeared from Metavers, most of which are in the experimental phase.
« Willie’s virtual costume cost 15 euros, which is our only expensesays the founder of Entourages. This cost is far from the pharaonic money invested by other users of Decentraland or The Sandbox platforms. “One man spent a fortune to buy [une villa], just to become the virtual neighbor of celebrities. There are many such examples… Like [un yacht que]One person paid $ 650,000“, Says the virtual hungry Will in the video, which was published on March 31, the day of the end of the winter vacation.
At the VivaTech European event dedicated to start-ups and new technologies, Will sparks controversy over a meta-version that is not unique but plural.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.