The company may also announce new Apple Watch models, including an updated version of the high-end Apple Watch Ultra.
Apple is preparing a show of new products. On September 12, at its headquarters in Cupertino, California, the company will introduce the new iPhones. The event will be broadcast on the Apple website from 20:00 Kyiv time.
What will they show?
“The new iPhone models, likely to be called the iPhone 15, are expected to use a USB-C charging port after the EU passed a landmark law in October requiring all mobile phones, tablets and cameras sold in EU to use USB-C for wired charging, with an implementation deadline of December 28, 2024,” CNBC wrote.
The company may also announce new Apple Watch models at this event, including an updated version of the Apple Watch Ultra.
At the September event, Apple also usually releases a new version of iOS for the iPhone. This year, the iOS 17 software in particular brings a more visual caller ID and better auto-correction.
Major update
Last quarter, iPhone sales fell 2.4% to $39.7 billion.
This creates a challenge for the next iPhone, which promises to be the biggest update to the gadget in the past three years.
“When Apple overhauls smartphones — as it did with the iPhone 6 in 2014, the iPhone X in 2017, and the iPhone 12 in 2020 — the new features usually sell themselves. , updated design and 5G connectivity.
The bells and whistles of the iPhone 15 will be just as attractive. The Pro model features a third thinner bezel around the display, a titanium bezel that’s lighter and more premium than the current stainless construction, significant camera improvements, a USB-C charging port, and a faster processor. But the prospects for sales of the new iPhone depend not only on its characteristics. Apple needs to do more to convince consumers to open their wallets,” said Bloomberg columnist Mark Gurman.
According to him, the new iPhone 15 will be sold around September 22.
The real test for Apple will be the holiday quarter, which runs from October to December, Gurman predicted.
No red button?
There are rumors that Apple may move the end call button to the new iPhone software.
So, in the beta version of iOS 17, Apple moved the “End Call” button from the center of the screen to the lower right corner – users complained on social networks that they would have to get used to the new location of the button.
In iOS 17, the red end call button is below the vertical row of buttons next to the buttons to call FaceTime and go to dial.
Most users don’t have iOS 17 yet. It’s only available in beta and is intended for people willing to help Apple find bugs.
“It’s easy to imagine someone with muscle memory built up over the years dropping the phone by accidentally pressing the button where it used to be. Some people have posted on social media that it can take a while to get used to the new button placement.’, wrote CNBC.
Source: korrespondent
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.