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The metaverse has determined the strategy Target in recent years, but the company led by Mark Zuckerberg seems to have reconsidered how to present its platform to advertisers.
Slow adoption and multimillion-dollar development losses metaverse did it Target select other products.
Less Metaverse, More Reels and AI
Information indicates that Target he no longer talks about the metaverse in meetings with advertisers.
Now, Target expands its offer of short videos with Coils and their tools artificial intelligence (AI).
According to the aforementioned media, Target offers discounts up to 25% if a certain amount of money is invested in advertising in Coils.
In the realm of artificial intelligence, the social media giant shows Advantage+program that uses machine learning for scheduling ads on platforms Target.
other instruments artificial intelligence they have also been shown as potential allies in marketing campaigns.
what will happen to him metaverse What Target insisted that it would change the world? insiders Recall that in a conversation with investors to discuss the results of Meta in 2022, the word “metaverse” was not mentioned, and “artificial intelligence” was mentioned six times.
Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.