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Japanese video game company Sega Sammy Holdings announced the purchase Roviomobile game developer angry Birdsfor 706 million euros (775 million dollars).
So the news confirms the message Wall Street Journal last weekend, which already warned about this merger.
Sega gains momentum
Sega seeks to use experience Rovio in mobile games.
announcing the deal, Sega it stated that the decision to buy the company was prompted by the need to “strengthen its position” in the global gaming market.
The company that owns franchises such as Sonic predicts that the market will grow to $263.3 billion by 2026, with the share of mobile games increasing to 56%.
“Among the fast-growing global gaming market, the mobile gaming market has a particularly high potential, and the long-term goal Sega is to accelerate our expansion in this area,” said Haruki Satomi, CEO Sega Sammy Holdings.
“I am happy to be able to announce such a deal with Roviocompany that owns angry Birdswhich is loved around the world and is home to many skilled employees who support the company’s industry-leading mobile game development and operational capabilities.”
Giant, albeit in red
Rovio Mother angry Birdsthe famous franchise that even launched TV series and films.
This Finnish company, which has 550 employees, claims that its games have been downloaded 5 billion times.
income from Rovio rose to $348.8 million in 2022 from $298 million in 2020, but over the same period, its operating income fell from $46 million to $31 million.
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.