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7.6 million Peruvians are regular consumers of streaming digital content through their TV.
According to research SanMediaAdTech specializes in creativity, this figure is 37% of the digital population.
connected television
Connected TV refers to devices connected to the Internet that allow viewers to consume audiovisual content and browse the Internet.
More than 12,000 consumers from 7 Latin American countries, including ours, took part in the study.
The 20% of the population that consumes Internet TV do so from three available platforms: Smart TVgame console and streaming device such as Chromecast or Roku.
Of the three cases, this Smart TV the one that gained the most distribution among Peruvians, with 98% of consumers; 15% do it from a streaming device, and 14% do it from a console only.
Better for spectators
Comscore research data shows that consumers perceive traditional TV to have 70% more ads in their content.
In terms of the level of interruption, 68% of consumers state that commercials on traditional TV are more intrusive.
In terms of ad relevance, the study noted that ads should be: interest/hobby relevant (40%), related to what is viewed (38%), or related to things searched or bought online (30%). ).
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.