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HBO Max and Discovery will merge into an app called Max, which will be its monthly price, according to the New York Times.

Max is the name that brings both platforms together when they launch into the market. | Fountain: Twitter

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Warner Bros. Discovery will announce this week a new unified application for its services HBO Max And openingbut the middle The newspaper “New York Times much of what would become the next streaming giant has been leaked.

According to media reports, this new initiative will simply be called “Max’, and it will appear on screens and TVs in just a few weeks.

Max: what do we know about the new service

According to the report, Warner Bros. Discovery believes that Max It is “one of his top priorities for 2023.”

Max will merge directories HBO Max, with series such as The Sopranos or Legacy, with the series Discovery and such as Dr. Pimple Popper” and “Fixer Upper”.

Its price, according to the Times, will be $16 a month in the United States, the price it currently has. HBO Max. Of course, there will be several levels of cost, including one available with advertising, the sources cite.

Its launch in North America is scheduled for May or June, and in Latin America is expected by the end of 2023.

Warner Bros. Discovery They have plans for the future with this service: they expect to reach 130 million subscribers by 2025, surpassing the 96.1 million it supports. HBO Max At the moment.

The company believes that in 2024 the platform will break even, and in 2025 it will start to make a profit.

Market for competition

Max will have to contend with market giant Netflix, which has 231 million subscribers. The other big company is Disney, which, along with Disney+, ESPN+, and Hulu, has 235 million people.

The newspaper “New York Times It is also reported that the presentation will last just over an hour and will not include stars, but rather will be an update on the technical details of the service, as well as new features in the catalog.

It is not yet clear how existing subscribers will migrate from HBO Max to the new service as soon as it becomes available. It is expected that this is one of the issues that the leaders will consider on Wednesday. opening+ will remain a separate application as previously announced.

We recommend you METADATA, an RPP technology podcast. News, analytics, reviews, recommendations and everything you need to know about the tech world.

Source: RPP

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