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supplies Cell Phones To Latin America in the last quarter of 2022, they fell by 14.2% compared to the same period in 2021. This is the worst quarter in nine years, according to market consultancy Counterpoint Research.
“There are several factors that contributed to this drop in shipments in the fourth quarter of 2022. First, many channels ended the third quarter with very high inventories. Secondly, operators and retailers were very conservative in their orders as demand was expected to remain weak at the end of the year. And finally the World Cup. The tournament is usually held in June or July, but this time it was held in November. Consumers traditionally upgrade their TVs this season, and cell phone sales are declining,” explains Tina Lu, principal analyst at Counterpoint Research.
Samsung still leads the way in Latin America
In the last quarter of 2022 Samsung as the absolute leader with a market share of 41.6% in shipments Cell Phones.
Motorola remains in second place with a strong presence in Brazil, Mexico and Argentina.
Counterpoint studies indicates that xiaomi lost momentum in the region due to the premium price range in Mexico and stockpiling.
Mansana It had a good end to 2022, but not because of the recent model. He iphone 11model of 2019, is the best seller in the region.
The report also notes an increase OPPOmainly in Mexico, a significant decrease for ZTE already Honor with the need to consolidate their brand for further growth.
Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.