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Nokia announced plans on Sunday to change its brand for the first time in nearly 60 years, with a new Logoas the telecommunications equipment manufacturer focuses on aggressive growth in another area.
The new logo consists of five different shapes that make up the word. Nokia. The iconic blue of the old logo has been removed for a variety of colors depending on usage.
Why is it changing?
According to its CEO Pekka Lundmark, this is due to a paradigm shift.
“There was an association with smartphones and today we are a commercial technology company,” he told Reuters.
As he took the lead in a struggling Finnish company in 2020, Lundmark laid out a three-pronged strategy: restart, accelerate, and scale. Lundmark said that now that the restart phase is complete, the second phase is about to begin.
Nokia plans to review the growth path of its various businesses and consider alternatives, including a sale.
different eyes
Yes, sure Nokia Still looking to grow her business as a service provider, where she sells equipment to telecommunications companies, her main focus now is on selling equipment to other companies.
Large technology companies are partnering with telecommunications equipment manufacturers such as Nokia sell private 5G networks and automated factory equipment to customers, primarily the manufacturing sector.
Movement Nokia in the direction of factory automation and data centers will also pit them against big technology companies such as Microsoft and Amazon.
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.