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Twitter Blue does not bring even 1% of the income that Elon Musk was counting on

Elon Musk aims to turn Twitter into a profitable company. | Fountain: AFP

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Twitter Bluea paid social media subscription that includes a “verified” badge was one of Elon Musk’s biggest bets to make the company he bought for $44 billion in 2022 profitable.

Information reported that acceptance Twitter Blue It was less than stellar.

The publication refers to a document indicating that subscribers Twitter Blue they make up less than 0.2% of the US user base.

This would mean that two months after the release Twitter Blue for $8 a month, his number of subscribers reaches 180,000 in USA.

Cited media also indicate that subscribers Twitter Blue in the United States, they accounted for 62% of the world’s total. This will mean that Twitter Blue He has 290,000 subscribers worldwide.

Twitter Blue: how much money does Elon Musk’s company make?

An insider points out that Elon Musk wait Twitter Blue will generate $3 billion in revenue this year. At the current exchange rate, it will hardly bring in 28 million dollars a year. Less than 1% of target.

Twitter Blue was open before arrival Musk and generates less than $4 million a year. There is a clear increase in subscribers, but far from the level that is necessary to achieve the goals Elon Musk.

In another income generating strategy, Elon Musk is planning a $1,000 subscription for companies that want a gold confirmation badge.

Source: RPP

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