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Youtube shortsthe short video division hosted on the same platform has surpassed 50 billion views per day, which is a real milestone in its history, given that it only recorded around 30 billion views in 2022. an initiative that alphabet -matrix Google- built to resist tik tak on its own territory begins to produce remarkable results for the company.
As noted insiders,Sundar Pichai -the company’s current CEO- announced these results on February 2 in a call for fourth quarter 2022 results. alphabet. Height Youtube shorts It came at a critical time when revenues in segments like search, ads, and YouTube were down. The latter, in particular, reported a decline in revenues for the second quarter in a row year on year, which was caused by the boom tik tak.
YouTube Shorts – Google’s Hope
In the last quarter of 2022 YouTube generated just under $8 billion in revenue, up from $8.6 billion at the same time last year. Like other tech firms suffering from falling ad revenues, alphabet He attributed this to advertiser spending cuts amid fears that a recession is looming.
Strong Audience Announcement Shorts only happens one day after YouTube allow creators to share advertising revenue from short videos with the company. Once accepted into YouTube Partner Program, users will receive a portion of the revenue from ads that appear in both long and short videos. Some users are already thinking about moving more content to Youtube shorts.
This may be beneficial for YouTube Shorts because it may cause people to move away from tik tak. Application bytedance He didn’t reveal the exact number of visits he gets per day, but he did mention in September 2021 that he had one billion monthly users. The Zi Chu ShowTikTok’s CEO said the app should generate $10 billion in revenue by 2022.
Google continues to fight TikTok
Philip SchindlerBusiness General Manager Googlestated in the presentation that “it’s still early” for Shorts. However, YouTube It has long been seen as a platform for video creators to make money as they can get a direct share of the ad revenue.
“YouTube This is the only place where creators can create all kinds of content in different formats, on different screens and, in fact, in different ways to make a living.”Schindler noted. In addition, the Executive Director added that the goal alphabet was “make from YouTube best place for Shorts and creators.
At the same time, other applications such as tik tak And Snapchat They’ve already launched their author pools, but they’re still pools where profits are shared based on factors like total views. In the past, some users have complained that the programs on these platforms are very dumb and don’t pay as much as one would expect. On the other hand, a report from Information notes that Meta plans to share ad revenue with creators on their platforms such as instagram And facebook.
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I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.