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all that glitters is gold (yellow)

Times change, and so do tastes, for better or worse. Yellow gold watches are returning to the dustbin of watchmaking fashion, no doubt punished for the excesses of the past. After all, why not, given that the precious metal already accounts for more than 40% of “Swiss-made” sales.

Following more or less long cycles, trends will therefore need to wait around forty years before reappearing on the wrist alongside white gold and red gold.

Watchmakers from all walks of life have been seduced by this season. Which is how Hublot is, for which it’s kind of back to basics. “I’ve been thinking about it for a while, especially since the house’s original idea was to first offer a yellow gold watch with a rubber strap in the 1980s. says its president Ricardo Guadalupe. However, we do not develop all of our models in this…

Source: Le Figaro

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