Times are changing, and for the better, for tricolor watches. Moreover, we no longer say that they are French, but “à la française”. The Franceexplosion collective is preparing to launch a large-scale campaign around this theme, featuring nine home-made watches. “Our goal is not to create Franco-Swiss antagonism, but to express our watchmaking wealth, which is a living culture.” deciphers Hervé Buffet, head delegate of the Franceexplosion collective, who has identified around 85 brands of all sizes. What exactly is a “French style” watch? “A watch that was “created” in France by a French company. We were inspired From Apple’s definition, which freed itself from the subject of the place of production. Brand and product are paramount. Of course, the more French ingredients there are, the happier we will be. The goal is the re-industrialization of certain links of the chain, which are missing in the area today.” Can’t we see now? Do…
Source: Le Figaro
