All good things have a beginning. The first steps in the watchmaking world for the brand with two Cs begin in 1987. When it came out, Chanel even dedicated an entire boutique on avenue Montagne (Paris 8).e) to his one and only watch. A way to emphasize its ambitions, but also a bold bet, almost breaking and entering this silent universe of a fashion brand… Under the direction of Karl Lagerfeld, the legend of Chanel then came out. Throughout, the house has the face of Innes de la Fressange, a very Parisian elegance. But he doesn’t have a watch. Between fashion, bags, perfume and make-up, all that was missing was this direct object complement. It will be baptized Premiere, and its design, imagined by Jacques Hellet (at that time the artistic director of Chanel perfumes, namely N.oh 5 with Catherine Deneuve and Carole Bouquet).
The fact that the fashion house has no history in this matter will give it the opportunity to get rid of…
Source: Le Figaro
