The Palace of Versailles recently opened three fields in the heart of the Queen’s Village to raise public awareness of the challenges of sustainable development of the world’s oldest fiber. Meanwhile, Celc (European Flax and Hemp Confederation) gathered more than 300 players in the sector in Paris in early June for its first edition of Flax Day. In a context where consumers are demanding more transparency from brands, Celc has been operating alongside the European Commission since January 2021. Together they regulate the PEF (Product Environmental Footprint), a method of calculating the impact of a product from fiber extraction to end-of-life. The aim is to create a single, unified database in Europe.
During the trial in France, Petit Bateau, agnès b. and BonneGueule, this project will help create a model that can be replicated and applied by all types of businesses and ensure product traceability. Quality assurance…
Source: Le Figaro
