The partners will focus on formal menswear and casual wear for men. The first collection will be presented in the spring/summer 2025 season.
Hugo Boss and David Beckham have announced a strategic partnership and design collaboration. Together they will create menswear collections. The Hollywood Reporter reports.
This collaboration is the first of its kind for menswear. According to the company, this will ensure the creation of innovative and exciting designs that will reflect the style and aesthetic values of David Beckham and the German brand.
The first collection will be presented in the spring-summer of 2025, and Beckham himself will appear in the brand’s advertising campaign in the fall-winter of this year.
“David Beckham is a true icon in both sport and fashion. With his entrepreneurial flair and passion for fashion, he perfectly embodies the Boss values. We look forward to seeing the first collections and working closely with him in partnership with many, many years to come.” “, commented Hugo Boss CEO Daniel Grider.
It was previously reported that Nadya Dorofeeva and TV presenter Masha Efrosinina presented an advertising campaign for the clothing brand Hugo Boss in Ukraine.
Source: korrespondent
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