Ten years ago, in 2012, Arno Montebour, then Minister of Industrial Reconstruction, was photographed in the press in the Navy with a Michel Herbelin watch on his wrist. “This media noise was a return to the taste of French production, says Maxime Herbelin, who works in Charquemont, France, for the Jura, a brand founded seventy-five years ago by his grandfather. “France had to re-produce, but when for years all the investment was focused on the tertiary sector, tourism was not easy to rebuild.”
However, today there is a real desire to use French, including in terms of watches. What is the weight of the French watch industry? “Currently 1-2% of the market. According to Jean-Jacques Weber, President of the Wrestling Federation (FH). “The cost of ‘Swiss production’ is two-thirds, the rest is Chinese or Japanese.”
Keep prices affordable
But what is a French brand? “Its origin is in France, it has French capital…
Source: Le Figaro
