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Motherhood day. Why is perfume a safe bet?

May 1965 Le Figaro: , brands have a great time with their illustrated advertisements to encourage the French to give a gift to their mother. There are Interflora ads (“Spring flowers – the most exciting gift“), From calories (“Dryer for its beauty, iron for comfort“), Եւ perfumes with already inspiring names (Jean Patou’s tender Calin, Caron’s liberated Flair de Rocail…).

If home appliances are no longer welcome (on that day) at home, the traditional bouquet remains popular. It must be said that it mentions a lot of boxes: easy to find at the last minute, affordable price, guarantee of pleasure… As for the second step of the podium, it is always and again the perfume. But for what reasons? «We are all conditioned by the awakening of our mother, which will unconsciously shape the taste of our adults.explains Janna Dore, excellent…

Source: Le Figaro

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