«VS:In Valmont, of course, art is not a craft– says Didier Gillon, CEO of the cosmetics group. The foundation he founded in 2015 even promotes contemporary art from his Palazzo Bonvichini in Venice. At the moment, “Peter Pan. The Necessity of Dreams “studies fairy tales in a unique way. «Venice has a universal artistic dimension, the city and the palaces are open. Here we try to surprise, to catch the eye“Explains the Frenchman who made his artistic approach one of the cornerstones of the company as soon as he took over the Swiss brand in the early 1990s. At a time when large beauty groups were inviting models and mousses to praise the effectiveness of anti-wrinkle formulas, this passionate collector (whose ancestor was none other than Charles Sedelmeyer) is convinced:that outside of performance he must also be emotional«.
«We have never promoted industry marketing codes…
Source: Le Figaro
