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How did Grasse (re) become the epicenter of the perfume?

On this last day in May, in memory of Grassua, on the road to Blumenthal, we had rarely seen a ballet like a car. Unusual activity in the district of Saint-Mathieu due to the opening of the Domaine de la Rose, which covers 4 hectares and is owned by Lancome, the leader of the L’Oréal group.

However, the Alpes-Maritimes sub-prefecture is accustomed to accommodating all types of people, as the pioneer house Chanel partnered in 1987 with the Mul family, the largest local flower producer. In 2006, Dior joined the Fleurs d’exception du pays de Grasse growers, and in 2016, Louis Vuitton, which acquired Fontaines Parfumées, became a Provencal bastard Di Dior և Louis Vuitton fragrance showcase. (LVMH): Here these great names of luxury develop their field of perfume plants, rooting their stories in the countries of Provence …

If Grasse was not the first cradle of perfume, it should…

Source: Le Figaro

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