After a five-year partnership, Bianca Andrade broke up with Payot and her brand, Boca Rosa Beauty, will enter a new phase in 2024. The end of the relationship is due to the different strategies of the brands.
“I want Boca Rosa to be much bigger than me. This idea took two years to mature and I am very prepared to take this step. It’s important to know when to make big decisions,” said Bianca.
“In this new phase, I will take everything I learned from Payot in the years we were together. Furthermore, you can expect a wider range of colors, Brazilian flavors and lots of new features. It’s going to be completely different from what you’ve seen me do before.”said.
“What motivated me in this relationship was the trust, quality and credibility of Payot’s production chain. But the main thing was the freedom I had by being responsible for the strategies, marketing and creative part of the brand”, he said.
“It was always my dream to have my own brand, but during the period I was with them, I learned a lot. We did an incredible job and I even have Dirce Grotkowski (CEO of Payot) as one of my inspirations”concluded.
Source: Maxima
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