Everton football club launches uniform to promote inclusion in sport

On the 26th, the English football club, Everton launched the season’s third kit to promote inclusion and equity in football, as well as raising funds for the club’s social program aimed at the Liverpool community.

Through the website, the club informed that players from the men’s, women’s and under-21 teams will be part of the campaign, in addition to athletes from the club’s amputee football team and fans chosen to represent the diversity of the fans.

“A portion of the value of each shirt sold will help the Everton in the Community program to continue delivering vital and educational projects in areas including people with special needs, youth engagement, social isolation, as well as celebrating cultural diversity and the LGBT+ community” , said the website’s statement.

The shirt is also part of the 100th anniversary celebrations of the club’s sporting equipment supplier, Hummels.

The supplier revealed that the small stripes on the shirt were inspired by the model worn by the Denmark team at the 1986 World Cup in Mexico. That year, the Danish team was nicknamed ‘Dinamáquina’ after winning three games in the first phase, but ended up being eliminated in the round of 16 by Spain.

“The clubs understood that associating football with social actions goes beyond mere publicity, they generate a type of engagement that can even save lives or impact causes that affect society as a whole. In Brazil we have also seen dozens of activations of this magnitude like that of Everton, which is beautiful”, concluded Renê Salviano, CEO of Heatmap and specialist in sports marketing, who attracts contracts between brands involving sports professionals.