According to data from the Global Entrepreneurship Monitor (GEM) report, undertaking is in the second position on the list of Brazilians’ dreams, second only to the desire to travel and see the world. However, to put this interest into practice, some challenges must be overcome, such as financial management, customer retention and the bureaucratic part.
For this, Jackeline Santana, accountant and specialist at eduK, explains that having an entrepreneurial profile is not enough, as the secret lies in uniting entrepreneurial characteristics with business ones, adding determination, responsibility and knowledge. In order to exemplify this path, the expert selected 3 steps that you must take to start undertaking. Look!
1. Find out about legal issues
According to Jackeline Santana, the first step is to be aware of the differences in how open companies as MEI, Eirelli, LTDA. and Individual Entrepreneur. In addition, it is important to have basic notions about the legal nature and taxation, including the option for Simples Nacional. “Using this information, it is possible to open a company without hiring an accountant, saving money with this service and starting a business with some cash value”, says the expert.
two. make a plan
Achieving financial independence is a challenge for most people. However, with organization, knowledge and planning, it is possible to create a solid management structure. Patrícia Lages, entrepreneur and finance specialist, points the way.
“Manage your budget, avoid waste, settle debts, control expenses, organize appointments and get the best out of your money”, he advises. In addition, she also suggests adopting practices to make everyday life more profitable and balanced not only at home, but also at work.
3. Use social networks
Explore alternatives and benefits of social media such as Instagram, TikTok and WhatsApp is to bet on facing one of the five biggest challenges identified by Endeavor in the Brazilian Entrepreneurs Challenge Survey: marketing.
“WhatsApp is the third most used social network in Brazil and the smartphone app with the most active users in the country. Due to its popularity and ease of use, it can be a great tool to be in active contact with your customers and leverage your business”, concludes specialist Júlia Soares.
By Grazieli Binkowski
Source: Maxima

I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.