A new step has been added to the popular Japanese hair ritual: a pre-shampoo treatment. The expert walks us through the steps step by step.
After four years of research, the hair care known for its moisturizing and restorative properties is renewed. Designed especially for those who overuse their hair and live in polluted environments, the new Tokio Inkarami treatment provides a detox and restorative treatment at the same time. “Repeatedly bathing in oils and using styling products every day creates a ‘film’ on the surface of the scalp and hair that prevents treatments from penetrating properly,” says Jessica Lesiu, Tokio Inkarami care training manager. “Therefore, a new step is added to the ritual, which is pre-shampoo. This precisely removes product residue and pollution particles so the treatment can penetrate even deeper into the hair. So we noticed that the treatment was three times more effective in terms of regeneration, shine and softness.’
What are the inspirations behind this new process? “This trend is very present”Japanese beauty“which consists of thoroughly cleaning and preparing the skin before applying makeup,” explains the specialist. The idea is to start your hair routine on a perfectly clean and neutral “base” for the treatment to really work. behind.”
Pre-shampoo
In practice, this additional step is no more and no less than the first shampoo done before the treatment. “With the difference that we leave it for three minutes so that its foam absorbs everything that is on the surface of the head and hair. It doesn’t open the scales, but rather acts as an exfoliator,” says Jessica Leciu. Its formula is enriched with saturated fatty acids and urea (or urea), a molecule characterized as a “natural moisturizing factor” in the cosmetic industry because it retains water in the surface cells of the skin, the epidermis. Thus, getting rid of silicones and styling agents that can suffocate them, the hair is cleansed and already moisturized from root to tip.
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A five-step ritual
After the initial shampoo, the rest of the protocol follows as the original, with four steps. “We first apply the Tokio IE shampoo, which already starts the treatment because it contains fullerene, the main molecule of the treatment, which penetrates the hair cuticle,” continues Jessica Leciu, “Then we apply the cream next; mask and oil based on various natural keratins from human hair and sheep wool. To increase their effectiveness, the hairdresser or hairdresser leaves the different layers under the steam for about twenty minutes.
“To finish, we return to the tank for the last time,” continues the expert, and finish with a second application of the pre-shampoo, which will absorb the oil residues that may have remained on the surface of the hair to prevent it from being “heavy” to touch. It will not absorb the care applied within the hair cuticle. We rinse the product and then spray a final product that prevents the cuticle from lifting and locks in all the active ingredients in the hair.
The effects of this new Tokyo treatment last longer than the previous version, four to six weeks. To prolong its benefits, Jessica Leciu recommends washing your hair with a sulfate-free shampoo, “which can reverse shine and softness much faster.”
In general, it takes 40 to 50 minutes to benefit from a full treatment. As for the price, it varies according to the hairdresser and the region where it is located, as well as the length of the hair, with an average cost of 90 euros to 200 euros.
Source: Le Figaro
