The Swedish-born designer’s dresses have captured the hearts of the royal family.
Each crowned head has its own sartorial originality. Kate Middleton has her incredible attractors Spain’s Letizia printed her dresses or showed off her belly, and Sweden’s Victoria… Maxjenny!. The crown princess is the faithful signature of her compatriot, designer Maxgeni Forslund. Several times in recent years, we have indeed been able to see her attending formal receptions in voluminous dresses or skirts with mesmerizing prints. The dress was also spotted on Princess Sofia, her sister. Both have been loyal to the brand since its debut at Copenhagen Fashion Week in 2017.
Successful label
Copenhagen-based designer Maxgeni Forslund, though originally from the Österlen region of Sweden, wasn’t meant to dress crowned heads. A graduate of a Danish design school, he first devoted himself to furniture design. But in 2005, the daughter of fashion designer Margareta Forlund was overtaken by heredity. Then he started creating and found his brand. extravagant colors, bold volumes and prints that he made from his own photographs.
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The following year, he caught the eye of one of Madonna’s stylists and dressed the dancers in his music video. sorry. In 2017, when she founded her Maxjenny! brand in Copenhagen, Princess Victoria was one of its first supporters. A passion that has never dried up over the years and that sets the Swedes apart in the European royal landscape.
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Source: Le Figaro
