What we know about the first Jacquemus store that opened on Avenue Montaigne

The news should please fashion lovers. On Wednesday, September 7, 2022, Simon Port Jacquemus announced the opening of its namesake brand store in the heart of Paris. This is the first boutique of the 32-year-old designer. “All the news were true. Back to the street where we all started,” he shared on his Instagram account, which has five million subscribers. News that will please more than one, the French brand gathers more than 5 million subscribers on its Instagram account.

September 27 is a key date

This new address will open its doors on September 27 during Paris Fashion Week. A symbolic date because it is the favorite number of Simon Porte Jacquemus; On June 27, he presented his Fall-Winter 2022 collection, titled “Le Papier,” at a parade in Arles. While on August 27, the star-studded creator celebrated her wedding with Marco Maestri in style.

A handsome man, Jacquemus

Avenue Montaigne, quite a symbol

The Jacquemus boutique will be located on the exclusive and elite Avenue Montain, more precisely at number 58 (between luxury Gucci and Jil Sander jewelry). A place that may surprise you when you know that Simon Porte Jacquemus has always wanted to stand out from the luxury giants, remaining independent despite the certain appetite of several big groups, and betting on a strong DNA and a minimalist style. and sunny as his native lands. The resident of Salon-de-Provence was right to believe that, he is now at the head of a house with a turnover of just over 20 million euros.

But as always with Jacquemus, the choice of Avenue Montaigne is not insignificant. In 2011, Simon Port-Jacquemus stood out on the fringes of the Paris Fashion Week shows with a group of friends dressed in his ‘Worker’ collection with signs reading ‘Jacquemus on strike’. And the location of this wild march was none other than… Avenue Monten. This event was also successful, as it attracted the attention of the magazine’s editor-in-chief at the time, Emanuel Alt. Vogue Paris. Result: the following year, at only 22 years old, the couturier was invited to parade during French fashion week.

Boutique, yes, but fleeting

So far, no photos of the interior of the store have been revealed. But according to our information, the store will spread over 300 m2 and will have two levels (first floor and upper floor). There will be offered a selection of women’s and men’s items (accessories, shoes, bags, jewelry from the “Le Papier” collection, etc.). Another feature. unlike the other stores on the avenue, this new address will be temporary and will close its doors in February 2023.

Jacquemus fall-winter 2022/2023 show

This is not the first time that Simon Porte Jacquemus has bet on pop-up shops, and the strategy has paid off. Creating desire through exclusivity is a widely proven sales tactic. And for good reason, a pop-up store creates a sense of urgency that encourages shoppers to visit before it’s gone. What seems to have understood the free spirit of fashion. Already in December 2021, the designer opened “Jacquemus 24/24” in Paris. a pink pop-up candy shop that was open 24 hours a day for three days, and in which the public was invited to make purchases using vending machines. The success was such that the concept was exported to Milan in February 2022, and a few months later to London.