Pedro Sánchez’s government has launched a campaign to end the ban on thinness on the beach, where women’s bodies are far from beauty standards.
Sculpt your body. this is the motto of many women as soon as summer begins. The complex and guilt of the latter in the face of the “summer of the body”, a phenomenon that has captured all levels of society, the Spanish government launched the “Summer is ours” campaign on social networks on Wednesday, July 27. . With this initiative, the country intends to challenge beauty standards to encourage all women to love themselves and wear swimwear on the beach, regardless of height, weight and morphology.
The poster, shared by Spain’s Social Rights Minister Ione Bellara, features various profiles of people smiling and wearing swimsuits on a beach. One has had a mastectomy and only has one breast, another has pink hair and is overweight, and a third has leg hair and stretch marks.
In the video, Style Not Size, the two fashion influencers’ body positive bet
“Free, Equal and Diverse”
The campaign was launched under the auspices of the Women’s Institute, which directly reports to the Ministry of Equality, who also tweeted the image, followed by the following caption: “Bodies are diverse, free from gender stereotypes, and occupy all spaces. Summer also belongs to us. Free, equal and diverse.” In support of the project, the hashtag “summer is ours” has also been circulating on social networks in recent days, against the trend of women’s magazine pages promoting “bikini operations” as the holidays approach.
“This body” in the video. when women flaunt their curves in advertisements
Controversial
If the “Summer is ours” campaign has generated many positive reactions, others, like Kayo Lara, former secretary general of Izquierda Unida, a left-wing coalition integrated with the radical left party Podemos, have expressed their disapproval. Responding to Equality Minister Irene Montero, who had just tweeted about the campaign (“all bodies are valid and we all have the right to enjoy life without guilt or shame”), Kayo Lara felt we had “created a problem”. where it wasn’t.” The Podemos party then responded on its official page. “if bodies bother you, you can always stay home on twitter without any worries.”
Source: Le Figaro
