According to the announcement, THE BOYZ will lose its name after changing agencies due to contractual terms; Find out what happened!
The new agency that will manage THE BOYZ, One Hundred, released an official note this Wednesday, 4th, informing that the boy group, unfortunately, will lose its trademark.
Attempting to negotiate with IST Entertainment, the new agency states that it was not possible to maintain the ‘THE BOYZ’ brand, as the conditions proposed by the former producer were unacceptable and, despite the efforts of the group’s members, the agreement was not signed.
One Hundred regretted the loss to the fans, but assured that Sangyeon, Jacob, Younghoon, Hyunjae, Juyeon, Kevin, New, Q, Haknyeon, Sunwoo and Ericwill remain with the activities, in addition to suggesting alternative names such as “The Boys”, “The New Boyz” and “TNBZ”.
Check out the official statement:
“This is One Hundred, THE BOYZ’s new agency.
During the process of conditional trademark negotiations with IST Entertainment, THE BOYZ’s current agency, One Hundred found it impossible to accept IST Entertainment’s unreasonable terms despite the artists having protected their trademark rights for the past seven years.
One Hundred has made every effort to negotiate with IST Entertainment regarding trademark rights. THE BOYZ artists have also done their best to date to preserve these rights for the sake of their fans. We deeply regret that we were unable to achieve a positive outcome and express our sincere disappointment with IST Entertainment.
One Hundred has always prioritized THE BOYZ and its fans, and we strive for a smooth and friendly transition that leaves no damage or stain.
Therefore, until the contract ends on December 5th, One Hundred will continue to approach trademark negotiations with an open mind. Even if negotiations fail, we will ensure that the current members of THE BOYZ are fully prepared to carry out their activities under a new and improved brand.
Finally, One Hundred promises to always act in the best interests of artists and fans, and we will continue to give our best effort in everything we do. Thanks.”
—One Hundred
Why will THE BOYZ lose its trademark?
One Hundred reported that THE BOYZ will lose its trademark due to conditions proposed by former production company, IST Entertainment, which were considered unacceptable.
What were the alternative names to replace the ‘THE BOYZ’ brand?
Alternative names suggested by One Hundred to replace ‘THE BOYZ’ branding were ‘The Boys’, ‘The New Boyz’ and ‘TNBZ’.
How long will you continue to deal with THE BOYZ brand negotiations?
One Hundred will continue to pursue trademark negotiations until the contract expires on December 5th.
What is the new agency’s commitment to THE BOYZ members?
One Hundred’s final commitment to the members of THE BOYZ is to ensure that they are fully prepared to carry out their activities under a new and improved brand, even if trademark negotiations fail.
Source: Recreio
