Known for hits like ‘Hannah Montana’ and ‘Wizards of Waverly Place’, Disney Channel will go off the air in Brazil
Known for worldwide hits such as “Hannah Montana”, “Wizards of Waverly Place”, “Sunny Among the Stars” and “That’s So Raven”, the Disney Channel will leave pay television in Brazil. Last Monday, the 2nd, Disney confirmed that its linear television channels by signature will be officially closed in the country.
In addition to Disney Channel, Brazilians can now say goodbye to Star Channel, FX, Nat Geo, Cinecanal and Baby TV from February 2025. Although they showed successful films and series among Brazilians, such as those mentioned above, the Ibope numbers were low, according to F5, from Folha de S. Paulo.
The exception is ESPN, which has good ratings with sports broadcasts, and will remain in the air. Today, the content shown by the channels can now be found on Disney+, the company’s streaming platform.
In a statement, Disney said the decision is a response to “transformations in the local media landscape.”
“In response to the transformations in the local media and entertainment landscape, and to ensure that we continue to evolve and meet the needs of our consumers with agility and innovation, we have decided to discontinue the operation of some linear channels in Brazil from February 28, 2025 “, explains the note. “This decision includes the closure of Star Channel, Cinecanal, FX, National Geographic, Disney Channel and Baby TV, without impacting our sports channels.”
Internet users regret
The information resonated among internet users, who lamented the end of the Disney Channel, famous for having marked generations.
“Disney Channel will close in Brazil in 2025 and with it the feeling of a cycle closing, I will always keep great memories of all the series and films that transformed and passed through my childhood”, wrote an internet user on X, formerly Twitter. “With the end of the Disney Channel in Brazil, I can only be grateful for having had the opportunity to live in a golden age. I’m sorry for the next generations”, published another account.
With its peak in the 2000s, Disney Channel was responsible for presenting artists who became pop culture icons, such as Miley Cyrus (“Hannah Montana”),Selena Gomez (“Wizards of Waverly Place”) and Demi Lovato (“Sunny Between Stars”). Not to mention phenomena such as “Camp Rock” and “High School Musical”, which to this day fascinate different generations.
Source: Recreio
