Blonde, dark brown or sparkling red. you will see these colors everywhere this winter

Blondes, redheads, brunettes… Colors are being reinvented according to trends. But also the hair of celebrities who are not afraid to be bold. From red carpets to Instagram, from the front rows of fashion shows to marathon promotions, changing color is more than ever a matter of style, mood or is a sign of appearance.

Blonde like Kendall Jenner

Kendall Jenner rocked her new blonde color at the latest L’Oréal fashion show, the model announced her transformation on Instagram two weeks ago. Her colorist, Jenna Perry, is reminiscent of the undisputed fashion icon. This brown-to-blonde transformation is certainly nothing new. It continues to appeal to the likes of Rihanna, Beyoncé, and even Gisele Bhenund (Stefano Pilati). Zara in the latest campaign) have all been subject to it. But this season, the blonde is no longer blowing an icy wind.

We forgot about the polar trend, we are now playing with the soft pastel effect. “It should be simple and bright,” says hairstylist David Mallett, who believes that “everyone should try blonde at least once in their life.” He, who has been in office for more than thirty years, is also fascinated by radical ​with changes that women today are more daring. “Clean blonde, and therefore not a set of highlights or balayage, stands out as a major transformation. It allows for a real change of identity.” But be careful, such a process requires patience at the risk of damaging the hair. “The faster the process, the more aggressive it becomes. So it can take hours, especially for brunettes.”

For those who dream of evolution without excessive maintenance, balayage remains a good alternative. “Today, many customers want a result that will last relatively well without going to their hairdresser regularly,” explains the Wella Professional artist. colleague Florian Henry. The latter causes a shortage of time and ever-shrinking budgets… Enough to contribute to AirTouch. This method of cleaning allows you to preserve the roots of the hair dryer by air-flowing the shortest hairs and applying pigments to the rest of the hair, the key is a more blended and natural result that requires less maintenance.

Redhead like Diane Kruger

The blonde can bore even those who have known him for a long time. Like Diane Kruger, who shunned her iconic color for a soft red at the Chloé and Isabel Marant runway shows, the Schwarzkopf brand ambassador embarks on another hair-styling exercise that’s no less easy, but the opposite is the most fragile. It requires real maintenance and special attention in the shower, hence the importance of using pigmented shampoos so you don’t see your color fading too quickly,” warns David Mallett, who recommends aiming for a clean, monochrome red and no excess. of lines.

At Wella, Florian Henry worked on these shades for his autumn-winter collection in the spirit of sunrise golden hour which again focuses on warm and bright tones. “These are softer, softer tones. But the important thing is to make the hair react to the light, in particular, by playing on the blue or violet micropigments that will act on the light spectrum and have an iridescent effect.” explains the man, who is also the creative director of the Sebastian Professional brand. . Despite her delicate condition, the redhead has no shortage of arguments.

“To me, he’s as Hollywood as a blonde guy. Especially when you go for an intense copper or even a bright red. These are sublime colors in the winter.” Because if the first fascinates with its sweetness, then the second seems to attract celebrities as well. From Rihanna to Hailey Bieber, including Kim Kardashian, this bold color shines regularly. Lady Gaga, who also made it a staple of her look while promoting the film Joker: madness for both.

A brunette like Zendaya

If blondes and redheads are growing, then brunettes have not said their last word. Last year we went back to black, directly influenced by his character wednesday The Tim Burton line worn by Jena Ortega. But shades of brown are making a comeback this fall, where they’ve long dominated. So, Zendaya returned to this intense color as she paid tribute to Cher at the Rock & Roll Hall of Fame ceremony. : But he’s not the only one rekindling the flame of this decidedly intense hue.

Billie Eilish, Dua Lipa and Rihanna are back at it after flirting with other hair experiments. “In this category, we’ll go for gourmand colors: hazel, wood brown, caramel, coffee… And we’re especially avoiding an ashy or dull effect. You really need to create a bit of transparency to keep the brightness and avoid the wig effect,” warns David Mallett. : For Florian Henry, you can also bring light by daring the “bronde” effect; the idea is to enrich your brown with lighter areas to catch the light better.

In all scenarios, whether you go from blonde to brunette or the other way around, the challenge is always to reinvent yourself. “In the end, it turns out that coloring is better than tattooing or injections, both in terms of budget and risk. After three months, if you regret it, you can go back. For me, it’s the perfect alternative to cosmetic surgery.”

At home, uncompromising care

While coloring techniques and products are evolving to better respect the hair fiber, coloring remains linked to a strict care protocol to limit its effects. “At Wella Professionals, we have integrated the innovative concept of Metal Detox to stabilize our dyes in water against heavy metals,” explains hairdresser Florian Henry. L’Oréal, which has also launched its own Metal Detox range, has also developed an Absolut Repair Molecular treatment, including a new mask, which promises to repair two years of hair damage.

The perfect remedy for hair that is affected by successive hair loss. Because visits to the professionals are becoming less, it is more important to pamper your color. Post-Covid, products have multiplied to provide more effective services at home now offers Olia Patine Brilliance, an in-house alternative to the basic patina service the brand offers for blondes in two shades.

At Revlon, the Colorstay at-home hair color range includes a color-enhancing mask to restore brightness after three to four weeks.Finally, Shu Uemura focuses on daily maintenance with her Color Luster range, infused with kasu sake (used by geishas). Ancestral component) and with niacinamide. Preserve the color and extend its shine for days. An expensive ritual for a color that is just as expensive.