What is this color that will replace black in our wardrobes?

In the family of reds there is orange, a pink that tends to brown, a sexier carmine, and burgundy, dark and powerful. Of course, not to be confused with merlot and burgundy. Who wore burgundy under 50? among the ages by 2024. Gen Z, the Millennials, all thought this shade was reserved for their parents or even grandparents.

But that’s without taking into account the popularity of #grannycore and the designers who, from Sabato de Sarno to Gucci Spring-Summer 2024, Fall-Winter 2024-2025, delivered a score of very bourgeois colors, from Jil Sander to Ferragamo , including Victoria Beckham and Hermes and between chocolate and burgundy, this neutral, calm and mysterious neutral, is making a very noticeable comeback.

Traditionally associated with luxury and power, originally made from Tyrian purple, one of the most expensive ancient dyes, it was reserved for the highest social class in ancient Greece.

The new universal color?

Having become popular and freed from its shackles, it multiplies the advantages, matching all skin tones, all hair colors and combining with other soft colors: gray, ivory, cream or camel. You can try it as a duo with khaki to celebrate autumn, or with denim for more contrast, but its versatile nature also allows for many options; as elegant as it is rebellious, it belongs to many fashion communities; mob womanthe minimalists of quiet luxurypunk, grunge…

Burgundy can be found on a mini skirt suit jacket, as well as an oversized tartan shirt for dancing burgundy For ease, we choose a small bag, or choose a maxi length coat from The Frankie Shop, which is key. If it has a scarf collar, you maximize your options.

Seen on Zendaya in a wild leather dress, cool on Barbara Palvin with a jacket flight jacketGlamorous on Jennifer Grey, the burgundy color also makes its show as a total look, over a pair of corduroy trousers or a Gauchère or Bottega Veneta skirt worn with a light blouse.

Alexandra Golovanoff also puts it in the spotlight in her Midnight Rouge capsule, developed with Violette Serrat, Guerlain’s creative director and founder of her Violette_FR brand. fall colors warm up the season. Traditional, maybe, but easy, and definitely what we need to end the year.