Why does this wool, which costs almost 860 euros, cause confusion?

Being comfortable, yes, but at what cost? The perfect piece for the season this fall is attracting many fashionistas, the 100% natural wool fleece jacket. The sporty look, with stocking and a high collar, is available in six shades, including chocolate brown, dark gray and even bright yellow. With apparent simplicity, this garment was designed by the French brand Rier, founded in 2019. And according to New York Times, the wool sold out on luxury retailer Ssense’s website on October 10. While we can still find some on the Beige Habilleur e-shop, most sizes remain unavailable. In addition to the excitement surrounding this ultra-minimalist piece, one thing is even more surprising. its price. Count on $910, or about €860, for this rather basic fleece.

Reactions were not slow on social networks and in the comments of the article New York Postwho mentioned this high price. “They are being snatched away”, “And people wonder why they are broken”, “It is terrible”, “The sheep will pay too high a price; the rest of us don’t”, “You can buy the same thing in literature for less than 40 dollars, fools”, condemn the latter.

Why such excitement?

in the era of quiet luxury (“understated luxury” in French), characterized by understated elegance and refined style, Generation Z increasingly prefers high-quality key pieces. This enthusiasm can be seen around brands such as The Row, a brand founded by the Olsen sisters, whose moccasins cost almost €1,000, or even cashmere tops from the Italian house Loro Piana at €1,700. Made from natural and biodegradable wool, this Rier wool fleece therefore meets the needs of discerning customers looking for honest materials. The next step. Will hiking wear be hitting the catwalks soon?