INTERVIEW – The 32-year-old Swiss designer, who designed the iconic Golden Voyageur dresses, spoke to us shortly after the Spring/Summer 2025 show.
We owe him the dresses for the closing ceremony of the Paris 2024 Olympic Games, but not only that. At the age of 32, Swiss Kevin Germaner, who launched his brand in 2018, is now one of the most fashionable designers of the moment. Her eccentric, fantastical and theatrical style is inspired by her passions for Sailor Moon, cinema and pop culture. His latest collection Les Désastreuses, presented on September 24 during Paris Fashion Week, was inspired by astrology and the planets. It stays true to its 100% ethical DNA as it was designed from waste found on the streets of Paris. The Aquarius native took a few minutes after her show to talk to us about her collection, her eco-friendly approach to fashion, her experience at the Olympics, and her favorite video game character.
Madame Figaro: You just presented your new collection called “Les Désastreuses”. It is inspired by astrology and planets. Why this choice?
Kevin Germanier: It’s a topic I’ve found to be a bit of an ass and a cliché, but that way of thinking is a bit lame. So I mastered this theme that I don’t know, and in the end I think that was the set where I had the most fun.
There’s a kind of generosity in your brand that you seem to emphasize more and more…
Yes, yes. I don’t want to get up in the morning and worry. I want to work with people and I love it. I feel like an art director, I would dream of creating a hotel, an airplane, a train, and I think that Germanier’s vision can touch many things, and it comes true thanks to my teams.
©Gregoire Avenel #gregoire_avenel / ©Gregoire Avenel #gregoire_avenel
It’s really a collection of collaborations. You worked with the Brazilian flip-flop brand Havaianas, a student who contacted you from Mexico…
The idea that a designer manages to create a single collection is truly ridiculous. I’m just the captain of the ship, there’s my crew, and without my crew, my ship won’t go anywhere. For example, there was the “Uranus” look, which is actually a school project created by a student from Mexico, Kevin Pascual Martinez. He tagged me in a photo of his project on Instagram and I asked if he wanted to come to Paris to present his work during Fashion Week. We know I have a moral obligation to work with upcycling, I don’t need to prove it anymore. The question now is what do I do with my money and my platform?
It’s also your first collection right after the Olympics. What does it change in a career?
It’s too early to tell, but considering my phone only vibrates when I’m talking to you, I imagine people appreciate it. It should not be forgotten that it is very easy to get a buzz, but the most difficult thing is to keep people’s interest. I wonder if people will still be interested in Germanier in five years. In five years we will conduct an interview to assess the situation.
My pleasure! You created this collection at the same time as your work for the Olympics.
It is a collection that I created after the Olympic Games, in one month and ten days. I was also supported by stylist Gustavo Silvestre, who worked on eleven looks, an expert carpenter and a friend. Without him and my teams, the collection would not exist.
Launchmetrics:
The last part of your parade is called “Le Soleil”. It reminds me of your “Golden Journey” presented at the closing ceremony of the Paris Olympics. Was this similarity intentional?
No, but perhaps in the handling of the materials, especially with the long golden spine headdress… The Golden Journey was a simplified version. So yeah, good observation.
As for materials, what do you work with?
I’m looking for my words so you can benefit from this interview (laughs). I use the trash I find on the street. The basis for the “sun” look is a window mannequin that someone has thrown into the street. I go through the bin to find my basics. What I loved about the Soleil look is that from a distance it looks like the bust is cast metal, but it’s actually made from junk found on the street. For the little fringes that sparkled, those are actually the curtains we use.”baby showers” or similar event. With my work, I like to shake up preconceived notions. It is not only beautiful if it is a noble material, it can also be beautiful with garbage and waste.
A few months ago, you said that you wanted the Olympic Games to open the doors of cinema for you. Is it on the right track?
I don’t have any concrete plans yet. Call me. We are free and ready. We have clearly shown that we can do anything, then let’s go!
Which actress would you like to dress up as one day?
It will be a virtual person. His name is Ash, he is a video game character league of legends, and my favorite character while playing console. I would like to make him one the skin (Outfit made for a video game character, Editor’s Note).
What if you could go back in time and design costumes for a movie?
Easy! The first part of the saga Star Wars. It’s iconic and it’s really a film that captivated me when I was young.
Source: Le Figaro
