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Nathalie Collin, La Poste Group. “Our vision of digital is the beginning of the Internet, which aims to provide access to information and culture.”

As Deputy Director, responsible for La Poste Group’s Consumer and Digital Branch, he champions an inclusive and free digital world.

His DNA. He took root in one of the villages in Haute-Cours, between the fields of his farmer ancestors and the post office where his great-grandfather worked. As, later, his own mother, a PTT employee. He himself grew up in Nogent-sur-Marne in the Paris region. “I have always had the opportunity to meet people from many different backgrounds who are capable of extraordinary things. This has given me great compassion for those who help others. Postal workers also make everyday life easier in the heart of the marzes.” As a student, he entered Essex, then joined the consulting world before taking on missions in advertising, digital and then music; Release then The Obs. His career total streak? Digital. “I was interested in it for the same reason: compassion,” he emphasizes. I saw the risk of limiting and controlling users firsthand. I asked myself how to offer greater freedom.

Its effect. Today, post offices support 600,000 people a year in their digital access, with a goal of reaching one million. “We carry out these inclusive actions for ethical and responsible digital technologies,” he emphasizes, “a real commitment of the group.” Even creating an artificial intelligence (AI) school with equal recruitment. His compass. Beliefs often conflict with tech giants whose cornerstone is sovereignty. “Two visions are opposed to each other. one, highly globalized and commercial, exploiting user data. The other, the beginning of the Internet, intended to provide access to information and culture and allow everyone to exchange.’ It bears the second concern of respect for privacy; La Poste’s data is located in France and the company is located in NumSpot’s source. cloud sovereign management of sensitive data such as health.

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Its ecosystem. “The most important thing for me. surround myself with the best. I like people who challenge me.” From AI to sales, through the creation of platforms or regional management to field managers, Natalie Collin is looking for the most committed minds. “My challenge is to build a system and run a very large organization with public service missions, high standards and respect. And it’s because of the 45,000 postal workers that it works.”

His oxygen. “I generate my own energy.” He says with a smile. “Of beautiful things and beautiful people.” Exhibitions, concerts, good restaurants and good wines delight. His last love? Pianist Yuja Wang’s interpretation of Chopin performed at the Paris Philharmonic. “The sea also helps me a lot to keep my balance.”

Source: Le Figaro

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