DESCRIPTION – Thanks to his clothes, the Green boss became an instant star during the legislative campaign. But will he be able to wear it for long?
Roland Barthes would make it his element Mythologies ? It is certain that Marine Tondelier’s green jacket has made a breakthrough in our daily life, becoming a strong symbol of the legislative campaign. The subject of all commentary, this jacket has made the wearer a media heroine in the most modern sense of the word; by presenting herself in this way, Marine Tondelier has created both a uniform and a disruption. Two rather important elements in a world dominated by social networks and their speed. seeing the green color of the apple on the screen is an immediate signal. the image appears to be there. And it contrasts with the sad clothes of gentlemen, politicians and commentators.
His uniform
Therefore, the repetition of clothing makes it a uniform, which symbolically has a rather reassuring effect; this politician, we say, runs his course. And the jacket, slightly large, covering her figure, also places her in the register, without the influence of gender. She is, in fact, presenting her body as a benchmark for her party, the EELV Greens. In doing so, he almost becomes the image of a jellyfish raft; he is entirely what he stands for, and his body imposes itself as a body politic.
However, is this clothing the most political clothing? Appearing this way, Marine Tondelier is part of a series of anecdotes about politicians’ clothing and public appearances. We remember the attention Marine Le Pen paid to the ties and suits of RN MPs when her group entered the Assembly during the last legislature; The RN leader was looking for respect at all costs, as few waves as possible. We also think of Jean-Luc Mélenchon’s red tie or Rima Hassan’s keffiyeh, which contrasts with the RN strategy; symbols of Communism for one, the Palestinian cause for the other, these two features provoked, even if keffiyeh. symbolically and historically associated with the PLO and Yasser Arafat rather than Hamas. Marine Tondelier’s green jacket is somewhere in between. it speaks of respectability, of party membership, but also of being sidelined through one’s color. Will it last long? As we see more often, will its usefulness and charm not diminish? To be continued.
That said, isn’t the jacket something that might prevent you from hearing or understanding what is being said? After watching her, are we still listening to Marine Tondelier? His words were mostly conveyed by the simplicity of his words, accompanied by the emotions put into them; anger after Bruno Le Mar’s remarks about France Inter, unassailable determination on the evening of the second leg results against the representatives. RN. But how long can emotion support politics outside of the campaign? Marine Tondelier is an archetype of the era, able to synthesize the expectations of voters who are also social media users: a strong but simple character, emotional but understandable expressions. Will he be able to use this power to advance his ideas? How to update it? When it comes to color, his green seems to dominate the red at the moment; That calls itself a miracle, doesn’t it?
Source: Le Figaro
