Respectful whitening, invisible alignment, fragrant breath… Between new technologies and beauty marketing,oral care makes us smile in every way.
Last January, Kanye West caused a sensation with his titanium dentures. The cost of the operation: 850,000 dollars or about 788,000 euros. Less radical but still expensive jewelry facets allow celebrities to shine. So Rihanna or Lourdes Leon made the dental diamond the best? best friend. Coquetry, which increasingly attracts the younger generation, imbued with the codes of rap culture.
“It’s a really growing trend in the United States, and it can raise the price of a smile to several thousand euros,” emphasizes Dr.r: Ralph Badau. The desire to have a mouth with harmonious teeth without the diamond (enamel) effect is increasingly becoming a part of the daily life of the French. “But the standardized, square, Hollywood smile represents only 10% of the inquiries in my office. Today, patients expect something natural, invisible, that matches their personality”…
Source: Le Figaro
