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IVE launches mind-blowing MV for “HEYA”; watch!

The second EP of IVE It’s already among us! Entitled “IVE SWITCH”, the album arrived today, the 29th, on music streaming platforms accompanied by an MV for “HEYA”, the album’s double title-track, and the song responsible for making reference to the popular South Korean folk tale “The Sun and the Moon”, centered on two brothers and a tiger, according to the Soompi portal. Look above!

In addition to “HEYA”, “IVE SWITCH” has 5 more tracks: “Accendio”, “Blue Heart”, “Ice Queen”, “WOW” and “Reset”. Listen below on Spotify!

More than that, IVE launched a dance challenge for “HEYA” on the social network TikTok, where fans can reproduce the choreography steps inserted in the song’s chorus and participate in the challenge using the hashtag #HEYAchallenge. Look!

It is worth remembering that the new EP was released about six months after the group’s last mini-album, “IVE Mine”, released in October 2023, accompanied by tracks loved by DIVE (the group’s fandom) such as “Off The Record”, “Baddie” and “Either Way”.

A Starship Entertainment group, IVE is currently in the middle of the group’s first world tour, “Show What I Have” and is expected to participate in this year’s Lollapalooza Chicago. The festival will take place from the 1st to the 4th of August and the IVE performance is scheduled for Saturday, the 3rd, a day that will feature names like The Killers, Deftones and Future X Metro Bomin.

Furthermore, the group has a unique performance in Brazil scheduled for June 26th, at Espaço Unimed, in São Paulo. The last tickets are still available through the Ticketmaster website.

Source: Recreio

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