Ian Barthes’s youthful appearance in wool for his hearing in the National Assembly

No pinstriped suit or tie on Wednesdays for Ian Barthes. This March 27, two weeks after Cyril Hanuna, it was the turn of the star host of the show Everyday The commission investigating TNT frequencies to be heard in the National Assembly. The move follows a plea by elected officials of the National Rally who claim they are not adequately represented on the sets of the TMC TV show. For the occasion, Ian Barthes showed up to his audition dressed very casually. With salt-and-pepper hair and round-rimmed glasses, the 49-year-old host wore a white crew-neck T-shirt underneath a khaki zip-up top, which featured a closed chest pocket and was taken from one of her favorite brands. Generation Z: Carhartt.

Therefore, nothing to do with the immaculate black suit worn by Cyril Hannoun on March 14th at the same venue for his audition. Hair swept to the side, beard well-trimmed… The host of the show that day Do not touch My TV (main competitor Everyday, Editor’s note) was betting on sobriety. In turn, Ian Barthes rather adopted the dress of the main target of his show, the young people. “Everyday France’s leading talk show, it attracts more than two million viewers every night. We have one of the youngest television audiences compared to our direct competitors,” the TMC anchor emphasized during his address to the assembly.

A jacket of a generation

In May 2023, a Médiamétrie source revealed that TMC was “2nd national channel among 15-34 year olds with 18% audience (audience share, editor’s note)”. It’s no surprise, then, that Ian Barthes slips into the garb of a teenager or young adult when appearing in a place as ordinary as the National Assembly. A March 8 Statista study also shows that Carhartt, in the United States alone, will rise to the top of Gen Z’s favorite brands in 2024. On TikTok, the American label collects no less than 237,000 posts with its hashtag, especially thanks to this jacket, which is a hit. The comfortable clothing is available in all styles, colors and materials and has attracted celebrities such as Hailey Bieber, ASAP Rocky or Brooklyn Beckham for years. In other words, an entire generation of jackets that, since the pandemic, has prioritized comfort… in all circumstances.